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News & Press
2010-02-23
POD Casts Provide Landscapers Breakthrough Information
The
Bottom Line with Tony Bass is a
landscape industry education outreach service sponsored by Pro Magazine editor
Gregg Wartgow and Super Lawn Technologies. This monthly podcast is
published specifically for owners of landscape, irrigation, tree service and
snow removal companies. The insights provided are based on more than 2
decades of landscape industry experience, which includes owning, operating and
enjoying the profits of a multi-million dollar landscape company.
Listen in and gain a competitive edge for your company!
What
Every Business Owner Should Learn From a Fortune 500 Company (07-05-2011) -
Knowing your numbers and reporting them to your key stockholders is what will
allow your company to flourish.
Strategies
To Deal With High Fuel Costs (03-31-2011) - Tony Bass discusses what
contractors can do to offset the rising cost of fuel. Think surcharges,
productivity and consumption.
Pricing
Part 4: Charging For Materials, Labor, Subs and Equipment (02-22-2011) - In
this final Bottom Line installment of our four-part pricing series, Tony Bass
talks about how surprising it is that so many contractors continue to do an
inadequate job of recovering their most basic direct costs. Take a listen so
you do not make these same mistakes. Here is one big one to watch out for:
Equipment is not overhead!
Pricing
Part 3: How To Improve Your Estimating Process (02-22-2011) - How to become
a better estimator, and be more competitive and profitable.
Pricing
Part 2: Recovering Overhead While Staying Price-Competitive (02-22-2011) - How
to accurately recover your cost of doing business job-by-job. When you become
an expert in this area, you can say "bye-bye" to lost work due to
over-bidding and to all of those jobs you're losing money on.
Pricing
Part 1: Should you raise or lower prices in 2011? (02-22-2011) - It is Bottom Line time once again, and
Tony Bass is here to kick-off a four part series on pricing strategies for
today's tough environment. Get your pencil and calculator ready because
Tony will walk you through some important financial calculations to help you become
more competitive without sacrificing all of your hard-earned profit.
BONUS CONTENT: Be sure to watch the supplemental video from
Tony that will further illustrate his Profit Builder Blueprint for Success.
The Bottom Line: Planning for Growth That is Coming! (02-07-2011) - In this installment of the Bottom Line with Tony
Bass series on reinvigorating sales, Tony talks about how growth is coming for
lawn maintenance and landscape contractors, outlining a plan to help
contractors on that growth over the next few years.
The
Bottom Line: Level the Playing Field by Enhancing Your Image (01-27-2011) -
Continuing our discussion of how to reinvigorate sales by reinventing your
company, this installment of "The Bottom Line with Tony Bass" looks
at how you can improve your professional image in today's online world.
More
Calls, Clicks & Visits in 2010 (01-12-2011) - How to use the New
Rules of Marketing and PR to stay competitive in a tight economy.
Thriving
in a Low Bid Market (01-03-2011) - Throughout the months of January and February 2011, The
Bottom Line with Tony Bass is taking a look at how established landscape
contractors can reinvigorate sales by reinventing their companies in the face
of increased competition. In this first installment, hear his take on the
Green Industry and U.S. economy in general to find out where your biggest
opportunities are to start generating sales leads.
Three
Ways to Rise Above Your Competition (10-12-2010) - Tony Bass is back to
discuss three things, which 90% of your competitors do not do, that can help
you stand out in a crowded marketplace and rise above the competition.
When
did you get your financial education? (07-16-2010) - If you are like
most of us, you were taught reading, writing and math your first 12 years of
school. Many more of us learned horticulture, turfgrass, agriculture,
landscape design & management during our professional education in college
(4-8 years). But when were you taught how to read a financial statement,
build a budget, or run a business? Your opportunity to learn these skills
starts right here & now.
New
or Used Equipment: What Really Costs More (06-21-2010) - Listen in to hear
a discussion on new vs. used, and what really costs you more.
Plan
Your Financial Future in 8 Hours (01-05-2010) - Having a budget in
place creates a plan for your financial well-being.
Low-Cost
Personal Growth Strategies (10-27-2009) - The little things that can
contribute to your personal growth as a business leader.
Improve
Your Sales Process (09-15-2009) - How taking a LEAN approach to your
sales process can help you identify the unique things about your company that
really matter to prospective customers.
Build
Your Superstar Workforce - Right Now! (08-04-2009) - How to properly
screen job applicants in order to build that superstar workforce.
Better
Job Descriptions, Better Performance (07-07-2009) - How writing
clearer, more effective job descriptions will help you get more performance out
of your employees.
Strategic
Business Planning for Today's Landscape Contractor (03-17-2009) - What your
business plan should include and how to get started.
Wanna'
Increase Profits? Then Quit Wasting Time! (01-05-2009) - How can small
businesses in the green industry achieve their fullest potential?